Pricing the Property too High

August 29, 2009 - Updated: December 21, 2009

Pricing theProperty

Because of the constant changes in Brampton real estate market conditions, more sellers are competing for fewer buyers. And most buyers are not jumping at the first property they fall in love with.
The initial asking price is NOT that important because it can always be lowered later.

Wrong! The original asking price is very important. Specially when working with the new generation of buyers who are well informed on the market conditions. But many homeowners still believe over pricing a listing is the way to go. And they couldn't be further from the truth. It is a myth. It's a time wasting myth.

Find out more€¦

But most buyers are now looking at prices online, to get an idea of what is for sale and at what prices. Even if they saw your ad for the first time because of another type of advertisement (newspaper, sign in your front yard, flyer, etc) as soon as they decide to make an offer they will make a Market Comparison Search and find out the home is over priced compared to other Brampton properties. What would happen next? The homeowner will most likely receive a low ball offer from the buyer.

When the buyer comes with another agent

That buyer's agent knows the current market and will know of other properties that DOES fit their needs.
Buyer's agents are not swayed by advertising. They look at their client's needs; location, condition, and most importantly €¦ PRICE

If your house is overpriced, agents are going to show similar homes in Brampton that are priced more attractively and as a result, your listing will get passed over.

Agents pay MOST attention to homes newly on the market, and since they new ones are fewer, it is easier to keep an eye out for what is NEW, compared to the vast number of current listings. New listings are on the hot sheet circulated in real estate offices. The MLS computer identifies new listings. A lot of attention is focused on what is NEW. With agent's looking at newly listed homes so aggressively, a properly priced home gets attention.

An overpriced home gets passed over.

You may be thinking, But I'm willing to negotiate!€

Buyers aren't thinking in advance about how much you are willing to negotiate. They are comparing your asking price to other asking prices. Plus, when your house is new on the market, you may not be willing to negotiate as much as you will later, once you've realized your error.

So what happens if you overprice in the beginning and get more realistic later?

A price reduction later in the listing cycle often gets overlooked. It is just one of many listings, not one of a few new listings. As time passes, you could actually become desperate to sell because perhaps you now really NEED to sell. That is a recipe for receiving lowball offers, so you could end up selling for less than if you had priced the home correctly in the first place.

Search Homes For Sale                                                          Find the Value of Your Home

Agents know this stuff, but many sellers still mistakenly believe they should price it high, because they can lower the price later, if necessary.

Overpricing a listing is NOT the best strategy.

To get an idea on how much your Brampton or Mississauga house is really worth drop me an email.


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Laddi Dhillon
Sales Representative
dhillonladdi@hotmail.com

RE/MAX Gold Realty Inc.Brokerage
Brokerage
Independently owned and operated

2980 Drew Rd Unit 231
Mississauga, Ontario L4T 0A7


Ph: 905-598-0725
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